Fashion trends on TikTok tend to appear out of the blue, grab our collective attention (and wallets), then disappear as quickly as they arise. The beach cowgirl look is one TikTok fashion trend with some staying power. We expect the coastal cowgirl trend to last all spring and summer because it is versatile. It’s also okay that TikTok has over 7 billion views. As fashion stylist Samantha Sutton explains, this look is unique, but it’s easy to create your own with pieces you probably already have.
Sutton told InStyle that the overall coastal cowgirl trend was relaxed and rugged. It combines the breezy, easy-going coastal look that knits and oversized buttons-downs give with classic cowgirl essentials like denim, western boot, large buckle belts, and even cowboy hats.
Sutton warns against overthinking the look. While certain styling pieces and tricks can give it a yeehaw, she says you shouldn’t. She says this look is appealing because it is so easy to wear and go.
She explains to those new to this trend that “you can get away with three or four pieces, like your favorite pair of denim cutoffs and a knit top. You could also add a leather jacket for cooler temperatures.” Don’t worry if you need more ranch-appropriate clothing. The coastal cowgirl trend doesn’t require you to be rodeo ready. Sutton says that you can quickly cultivate this look with wardrobe staples. She cites button-down shirts and crochet sweaters. Denim bottoms and oversized leather coats are all pieces that fit.
Sutton recommends an accessory for those who are smitten with this look. She says that cowboy boots are the accessory you should invest in to give your coastal cowgirl look an authentic twist.
Sutton says you can start creating your coastal cowgirl look with a western wear solid item or pieces like cowboy boots. This is necessary if you want to dip your toes in this style. She says you should always remember that your style is the best way to interpret any trend. There are no rules. Knits are easily swapped for a corset top and cowboy boots. You can skip the shoes and still look trendy by wearing a cowboy cap with jeans, shorts, and a white tank top.
We’ve explored the various coastal cowgirl styles you can wear to see if they work for you. You’ll see our favorite coastal vibes below, from flirty florals to denim on denim.
Sunny Coastal Cowgirl
Combine nautical prints and patterns with feminine details like ruffles and ribbons to achieve this look. Combining maritime photos, practices, and feminine details such as ruffles, ribbons, and boots will give you a coastal cowgirl look that is on trend.
Similar products: MILLE Daphne Dress, in Monaco Stripe, $288, and Steve Madden Latham Boots, in Tan, $230.
Booked and busy Coastal Cowgirl
Culotte shorts are divisive but perfect for displaying your favorite cowgirl boots. We recommend wearing boots with cutoffs and a button-down cropped shirt to embrace this look. The flirty grown-up vibe is our favorite.
Similar products: Dries van Noten Pinel Short Denim Capris (originally $500) and J Jeffery Campbell Fly Away Boots (360).
Floral Coastal Cowgirl
The floral coastal cowgirl looks feminine and breezy with a little cowgirl spirit. This sophisticated look is given a Western touch with woven accessories and mid-calf Western booties.
Similar items: Draper James Tye mini dress in Field Blossom $135 and Loeffler Randall Cyrus Ruffled Raffia Tote $175.
Canadian Tux Coastal Cowgirl
The coastal cowgirls are more relaxed, so their Canadian tuxedo is easier to pull off. Choose similar washes of denim rather than exact matching, add a neutral jacket, and wear a pair of statement cowgirl boots with embroidery or patchwork details for some flair.
Shop similar: Mezcalero Dudi black boots, and $299 Sezane Scott Trench Coats, $305.
Sultry Coastal Cowgirl
A slip dress in silky fabric, paired with combat boots in two tones, is the uniform of a sultry cowgirl. Outerwear with a large size adds structure. We recommend experimenting with voluminous jackets and broad-shouldered blazers to play with the silhouette of this aesthetic.
Similar products: Reformation Silk Dress and Women’s Western Boots.
Buttoned-Up Coastal Cowgirl
If you want a youthful and edgy look at the same time, opt for a skirt set with a lot of structure or if you prefer slacks. Pastel accessories such as mini-bags or rose-colored sunglasses can soften this edgy and authoritative look.
Similar items: Rag & Bone Roxanne Mini Dress $450 and Women’s Corral Distressed white Boots $320
French Girl Coastal Cowgirl
Meet our chicest cowgirl. Choose super-smooth booties, fitted jeans, and a statement shirt to achieve this look. Subtle designer pieces in complementary colors add a touch of luxury to this tres chic cowgirl look.
Similar items: Cartolina The Peggy Top $328 and Tecovas the Jessie $495.
Hot Girl Coastal Cowgirl
Festival season, beware. The hot girl, the cowgirl, is coastal and is on her way. This version of the look is distinguished by its oversized outerwear and tiny structured separates. This look also has a little model off-duty energy (hello, legs that go on for days).
Similar products: MANITOBA High-Rise Shorts by NUE STUDIOS, $273, and JRC & Sons Nancy Snip-Toe Tall Cowboy Boot, $270.
Mod Coastal Cowgirl
There’s also the mod cowgirl. She serves Twiggy with her go-to retro pieces like chunky platform heels, A-line designer dresses, and airy tops. But she also has a hint of Hannah Montana. We recommend that you experiment with oversized accessories made of silver or brass and cowgirl hats inspired by Y2K.
Similar items include the Banana Republic Verona Balloon Sleeve shirt for $40 and the Balmain Monogram Mini Skirt for $1,250.
Flannel Coastal Cowgirl
This is the most relaxed of all the cowgirl styles. It’s all about comfort. You can wear anything you would wake up in after a beach bonfire:
Oversized flannels
Denim shorts with roomy pockets
A Western-inspired tote bag
AE Flannel Shirt (originally $50) and Made Two Worlds Tote ($179) are similar products.
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