Most parents are not happy with their family photographs.
Photographers may find themselves facing a challenging future, given the proliferation of advanced smartphones and cameras worldwide. The evolution of technology has led to the availability of impressive devices that cater to the growing demands of capturing moments. This shift in the landscape may impact various photography professions, including those specializing in family photographer in Sydney. As these technological advancements continue to reshape the industry, photographers must adapt and explore new opportunities to stay relevant in an ever-changing market.
Photo shoots are free or low-cost. Everyone has access to fast and free photography, but parents are still unable to take good photos.
Everywhere in the world, people rely on their smartphones to take photos of their families. You know that photography is much more than using a camera.
Many consumers don’t find conventional photo printing worth their time or money.
It is a good opportunity for photographers to reach out to clients and explain the advantages of high-quality prints.
It is clear that the need for professional family photographers will not diminish. Not only do they need them to take beautiful family photos, but to organize their chaotic lives.
Families still need professional family photographers
Even if you don’t consider yourself to be a people person – parents and children want photographers who will make them feel comfortable.
Parents who like their photographer are more likely to return. The photographer worked with the children to make them feel comfortable and enjoy the photo session.
Customer experience is an important factor when a client makes a decision. The client wants a photographer who can do everything but also brings comfort and confidence.
No matter how talented a photographer may be, they can all use some more inspiration.
Evoke photography has created a list to help photographers book family sessions. The gifts are designed to inspire photographers, help them build a larger client base and help them capture more memorable moments.
A Family Photographer Will Always Hold Clients
Families are constantly changing, and this is another reason why people continue to hire family photographers. Parents want to capture the moments as their children grow up and become adults.
Between being a baby and leaving home, there are many holidays, Christmases and years. The family photos will be treasured by parents for a lifetime.
Many families are the same for several years.
Plus, smartphones can’t compete against dedicated family photographers. You get the best reactions and smiles from kids as a family photogrpaher. Plus, you know which props and locations are best.
Photographers who specialize in family photography have skills beyond photoshop. You are comfortable with props, lighting and weather conditions.
You know what to wear and where to go. You also know what is best at certain times of the year. This level of photography is not yet available on phone apps.
55% Of Parents Do Not Live In A Happy Place
Recent research has shown that families today need family photographers to be more professional than ever before.
Everpresent conducted a survey of 400 parents with children under 18 years old. Everpresent found that:
“Finaly, 55% parents aren’t happy with their family videos and photos”.
The fact that over 90% of photos are taken with a smartphone is one reason.
To create a stunning image, you need to consider the light diffusion, your posture, the weather and editing.
For older generations or those who are less tech-savvy, it can be difficult to adjust cameras and phones. Some people are not comfortable with cameras.
Another survey revealed even more shocking results:
Every year, the world takes 1.72 trillion photos, which is equal to 54,400 pictures per second or 4.7 billion images per day. Around 2.3 trillion pictures will be taken annually by 2030.
Every year, people fill up their hard drives with low-quality images. It’s another reason that parents and people in general are not happy with their photography. They cannot find their photos.
The majority of people do not delete or remove their junk photos. The pile of junk pictures keeps growing. The problem of photo storage is not solved by smart filters and sorting.
Most family photos will never be printed
In this digital age, many people don’t understand the importance of printing photos on paper. Many people don’t see it as a necessity. Many people don’t want to go through the extra effort.
Parents and families are unaware of the benefits and importance of printing family photos.
There is a huge market of people that haven’t printed their family pictures yet, and this presents an opportunity to create a business.
This Evoke photography blog will explain why printed photos can be a great option for clients.
Should You Become a Family Photographer?
You might wonder if you should become a family photographer. In the United States alone, the demand for photographers is expected to increase by 9% in the next 10 years.
The average professional photographer is also older than mid-thirties. It is therefore a good idea to get into the field for new photographers.
It is also a great opportunity for professional photographers to invest in this genre.
Families are looking for sessions. Sometimes it’s just a matter of knowing how to promote yourself and your services.
You might wonder if your skills and knowledge are up to the task of photography.
The majority of family photographers will agree that it is not necessary to strive to be the best. It’s not necessary to start with a specific style of photography.
Before you try to market yourself, it would be best to understand what clients are looking for.
Here are the top 7 characteristics people look for when choosing a family photographer:
- Flexibility is key to working with different families and their needs. Create a portfolio appealing to more than a handful of groups.
- Rock-solid communication skills. Always set boundaries and expectations for your clients.
- Unique and valuable skills. Can you bring something new and different to the table.
- A flawless portfolio that inspires. The perfect portfolio is one that inspires. Posting unfinished or awkward projects to your website and social media pages is not a good idea. Your best is what the public wants to see.
- The magician who makes everyone smile. You must have thick skin and a way of getting the best from people.
- Photographers who are creative have a wealth of ideas. The best photographers are always looking for new ideas and inspiration.
- Experienced and comfortable around families. Are you patient with children? Are you able to maintain good communication skills under pressure?
Although it may seem like a large list, family photography offers a great opportunity to both new photographers as well as those who have been in the industry for many years.
It is different from working with animals or nature. Working with people requires a special sense of empathy. This quote defines family photography.
They love their clients. They form strong relationships that can last for years, if not decades. Genuine interest in your work will increase the number of clients you have.
It’s an artistic way to bring people together. And you can give them a moment that they will cherish for ever.
What is the best style for family photography?
What styles of family photography are there? This is the question that new photographers and clients ask. How creative can family photos and sessions be?
Family photography is a creative challenge. Most people think of parks, orchards and matching shirts.
This is a list with the most popular family photography styles.
- Fine Art Photography. This style of photography is aimed at clients who want to see portrait-like edits. They are looking for a vintage-style effect with a contemporary flair.
- Family Lifestyle Photography. Artists and clients who enjoy capturing life’s simple moments can use this service. Discussions can include picnics, pets, and beach settings.
- Documentary photography. This style requires the least planning, but long days. Imagine the most candid and natural moments of life – a child playing in his crib, a dad watching TV, a baby in its crib. You’ve captured a bit of everyday life.
- Studio Photography. The photographer is in control of every aspect. You are in charge of lighting, backdrops and atmosphere. You may need more assistants or planning for this style of photography.
- Real Art Photography This is for photographers that find simple moments special, but who want to edit them into art. This has the raw feel of an undirected photo with the editing of fine art portrait.
The type of clientele a photographer works with can be affected by the style they choose. It doesn’t necessarily mean they will always be stuck with that style.
Professional photographers are able to do mini-sessions, rent locations, promote themselves in a certain style and work with other styles and genres. As a family photographer, there is no end to the things you can learn or do.
Here’s a taste of some amazing family lifestyle photography.
The client wants the photographer’s expertise and their work. They also want to have a positive experience. With the right photography style and marketing plan, you will become a successful photographer.
Following up after the session is a good practice for photographers
Most people want to be reassured and feel secure when taking expensive photo sessions.
Clients of photographers will feel uncertain until their first edited pictures are ready to be delivered. Some clients may feel that they did not receive the best service even after receiving their digital copy.
For a photographer to create a memorable customer experience, they must provide value that will last.
What makes the photo session feel complete? What can you do to make your clients feel cared for days or years after their photo session?
The complete photo shoot ends with printed products
Family photographers who have been in the business for a while know how important it is to offer their clients printed copies and other products. There is nothing better than giving a client a high-quality photocopy of cherished memories.
Real photos are loved by people because they represent authenticity. The photos are the cherry on the top of an event which took up an hour or more of everyone’s precious time.
There is a catch when it comes to selling or offering printed products. You must understand why people might choose to buy your photo products over going to a commercial print provider.
Market your products. You can’t just expect clients to ask.
Three major reasons why people buy print products include:
- The know that the printing options available at commercial stores are not suitable for family photos
- Give them the opportunity to order professional, reliable and custom-made copies and photos
- Save them time by providing instant printing and delivery. Most clients won’t have the time to print their pictures.
Photocopies are not popular with clients who are cost-conscious, particularly when high quality prints can be expensive. You can do this by showing them physical samples.
You still have to find a way to meet and exceed expectations.
How can you ensure that your print products are of high quality? What is the most cost-effective model of business for your business? Where can you get high-quality prints at a reasonable price?
You Need A Dedicated Photo Lab Like Evoke photography
Professionals in photo labs are equipped with the necessary skills and equipment to produce high-quality prints. This quality is impossible to recreate anywhere else.
Here are some Evoke photography products.
Photo labs are actual labs that produce, customize, package, and deliver products. Photo labs have the latest technology and machines to capture all of the colors and textures.
Evoke photography is different from other print providers because it works with photographers directly to improve their work and help them exceed expectations. Evoke photography is not only committed to creating high-quality prints and products, but also continues to offer the best service and experience possible for photographers around the world.
Download this free guide to help you get motivated and book more families during the holiday season. This is your best season yet!
Included in the gifts are:
- Free PDF with tips on how to work in the industry
- Create visual drafts for print products using mockups
- Plus, you’ll get a significant discount on a sample of the product!
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