Paris Fashion Week(r), which takes place online at the occasion of the Spring-Summer 21 Men’s Fashion Collections presentation, is held. DS Automobiles, an event partner, is actively involved and displaying the work of emerging designers through the Sphere showroom.
Since its inception, DS Automobiles’ visual identity has been influenced by fashion and film. Depending on the project, the car may take on the actor or accessory role. * “Un Autre Regard”* offers new opportunities in the world of photographic art.
BLUE MARBLE and Boramy Viguier were identified by the Federation de la Haute Couture et de la Mode to be emerging brands. Their work was distinctively designed by Germanier et Mansour Martin, EGONlab, Germanier et Mansour Martin. Paul Franco, a photographer, took control of the Chateau de bizy in Paris to show his vision for Paris Fashion Week 2020. He is located downstream from the Palais de Tokyo, where these talented talents often display new trends.
Five images were taken in the castle’s garden and courtyard with DS 3 CROSSBACK TENSE, DS7 CROSSBACK TENSE 4×4 300, and DS9 E-TENSE.
Paul Franco exclaimed, “I am passionate about Sarah Moon’s work.” Steven Klein is also an inspiration to me. She is a fantastic photographer. My photos were treated in a combination of both these styles. I used flash to highlight the masculine side of my photography and a more feminine, poetic side. This combination of the two is what I consider representative. I wanted to take fashion photos with cars, and I love the results. I use a variety of sharpness and blurring. I was allowed to do whatever I wanted, and it was great to see our model lying on the bonnet DS 9 wearing a leather outfit with large EGONlab studs. The shoot was a huge success thanks to their enthusiasm. Amazing photographs were taken with the shining studs against their bodywork. Although we may have surpassed the limits, the car has no limitations.”
The photographer captured the five designers meeting with DS Automobiles cars. It was a beautiful moment. Exhilarating joy takes the place of clothes and cars.
DS Automobiles had been working with well-respected companies since its inception five years ago. The DS DESIGN STUDIO PARIS team has collaborated with some of the most skilled artisans in embroidery, luggage, and crystal to create interiors that are becoming more famous. These designs have been a source of inspiration for the cockpits at DS 3 CROSSBACK and DS 7 CROSSBACK as well as the brand’s future plans.
The Paris Fashion Week editorial “Un Autre Regard”*will be primarily displayed on the @DS_Official Instagram page between 9 and 13. Also, a limited edition print will be available.
*Un Autre Regard: A Different Perspective
The designers
BLUE MARBLE
Anthony Alvarez founded BLUE MARBLE in Paris in 2017. He is assisted by a talented group of creatives to create the concept for the BLUE MARBLE label and each collection that references a specific city. Each collection is inspired by Alvarez’s BLUE MARBLE aesthetic and focuses on a different place or city. The aesthetic is a mix of urban princes with love for all things refined and rebellious natures or a desire to challenge the status quo.
Boramy Viguier
Boramy Viguier, a Parisian designer, launched his brand in 2017. His designs combine the skillful use of materials and strong shapes. The industry praised him after learning from Lucas Ossendrijver at Lanvin for four years. Sportwear features such as heavy zips and elastic fastenings, oversize hoods, and large sleeve sleeves complement classic menswear pieces, adding a contemporary style to them without compromising their usability. He is a young talent and is quickly becoming a prominent figure on the fashion scene.
EGONlab
EGONlab, a brand from France, is a young brand whose visual identity is heavily inspired by the artistic movements that have greatly influenced our modern society. Each collection will feature an artistic interpretation of these revolutionary movements and the ripple effects that followed their emergence. EGONlab combines fashion, music, and motion design to create a unique brand experience that offers a completely immersive experience for its customers.
Germanier
After two years spent at the HEAD in Geneva for 2 years, he joined Central Saint Martins’ Womenswear Section in 2013. He was a finalist for the EcoChic Design Award 2014.15 and is responsible for designing the first sustainable collection of the luxury Chinese brand Shanghai Tang. He was an intern at Louis Vuitton’s leather department upon his return from Hong Kong. After graduating with honors from Central Saint Martins, he will be returning to the department. The German adventure will begin in 2018. In February 2018, he presented his first collection. He is a semi-finalist in the LVMH Prize competition for his sustainable and glamorous fashion.
Mansour Martin
Mansour Badjoko, Martin Leonard, and Martin Liesnard created Mansour Martin in 2019. They are both Belgian and have taken two distinct paths. Mansour Badjoko studied at La Cambre and Institut Francais de la Mode. Martin Liesnard studied luxury, fashion, and design management at Paris University. They combine their knowledge and skills to create this creative duo. Mansour Martin combines pop, urban, and cultural inspirations to create a sophisticated yet fantasist world. Mansour Martin offers a sustainable, respectful fashion that both men and women can wear. Most of the pieces are made in Europe and are eco-friendly.
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